Programmatic Media Senior Specialist

Remote
Contracted
Mid Level

Summary

The Programmatic Media Senior Specialist is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native and audio campaigns. You’ll work cross-functionally with Media Planners and Regional Marketers, to align the programmatic strategy with business objectives through innovative programmatic execution.

Work Type - Remote 
Duration -2 month(s)
Work Timing -Regular Hours -Monday to Friday, 9am to 5pm - Pacific Time - Los Angeles (PST)

Responsibilities

·       Support global programmatic media execution to achieve brand awareness and demand generation goals.

·       Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives.

·       Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap.

·       Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies.

·       Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations.

·       Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies.

·       Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity.

·       Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience.

·       Utilize industry tools like Moat, IAS, and Double Verify to support brand safety, viewability, and fraud prevention efforts.

·       Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities.

·       Maintain and share best practices while supporting operational excellence for the channel.
 

Requirements

What we look for:

·       4 to 6 years of hands-on experience in Programmatic Media, agency management a plus. 

·       Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.

·       Experience onboarding and scaling a DSP and ad server.

·       Strong analytical skills, with a focus on interpreting performance data and delivering actionable
        insights.

·       Experience in B2B SaaS experience marketing, agency experience, demand generation, and brand
        media is highly preferred.

·       Content syndication media management experience is a plus.

·       Excellent collaboration and communication skills to work effectively across teams.

·       Proven experience in a fast-paced environment.

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